Sapir, Whorf, and the hypothesis that wasn’t

written by Aneta Pavlenko, Temple University

 

One of the linchpins of human information-processing are the frames of expectation we apply to the constant flow of information. These frames allow us to impose meaning on the things we see, hear, or read and to position ourselves with regard to ideas and arguments. In the case of the Sapir-Whorf hypothesis (SWH), these frames require us to adopt one of the three recognizable positions: for (which may brand us as radicals), against (a marker of a skeptic or a rational thinker), or in-between (a sign of a temperate scholar willing to consider the pros and cons of everything). The adoption of conventional frames of expectation saves us a lot of valuable time . . . → Read More: Sapir, Whorf, and the hypothesis that wasn’t

Competition: Win 5 Cambridge University Press books of your choice!

Take part in our Applied Linguistics Zone competition for the chance to win 5 Cambridge University Press paperbacks of your choice.

Just click on the link below to see 6 questions relating to the different material available on the zone. The answers can be found by accessing the resources within the different reading rooms.

Fill in your answers, your name and email address to enter.

Click here to take part in the competition.

The winner will be selected at random from those who submit six correct answers. The closing date for entries is the 3rd of May 2011.

Good luck!

The Cambridge Applied . . . → Read More: Competition: Win 5 Cambridge University Press books of your choice!

David Crystal: Champion of the English Language

The Guardian have written a brilliant article about David Crystal and the 30 years of ‘language gems’ he has given the world.

Read the full article at http://www.guardian.co.uk/commentisfree/2010/dec/13/david-crystal-champion-english-language

Books by David Crystal… click on the jackets to view inside the books and find out more

. . . → Read More: David Crystal: Champion of the English Language

October Competition!

What very common consonant phoneme is absent from the inventory of Hawaiian?

a) /p/

b) /k/

c) /t/

Just email your answer to [email protected] by 31st October 2010, with subject line ‘October Competition’, for a chance to win £50 of . . . → Read More: October Competition!