Originally posted on the Cambridge Core Blog.

Written by Victoria Drummond, Director of Online Customer Experience at Cambridge University Press

Co-creation is not a new idea. For years companies have been seeking advice from their customers about how they can improve their products and services, either by asking directly, by quietly listening, or by learning from data. But what is fast becoming more popular is the desire for companies to openly collaborate with customers from conception to delivery, with the single aim of creating something that is truly usable and useful. Gone are the days of assumption driven development; knowledge driven development is where it’s at.

What is co-creation?

At its core co-creation is a methodology which involves companies working directly with their customer community . . . → Read More: Product co-creation: together we can build something wonderful